Why Basingstoke?

We're a town built for business. It's what drives and excites us. But we've not forgotten the importance of lifestyle. That's why Basingstoke offers creative energy, outstanding leisure facilities and a rich cultural programme, alongside doing business. Housing, employment and leisure are all part of our growth story - creating a modern, vibrant location that offers exciting business and job opportunities, coupled with a fantastic quality of life.

We’ve got a lot of good things going for us:

  • Dynamic business community already here; we are home to 7,900 businesses including Eli Lilly and Company, The AA; De La Rue PLC; Fujitsu; Genus; Sony and Vitacress Salads Limited
  • Great transport links with Heathrow only 40 minutes away by road and fast trains to London Waterloo in 45 minutes
  • Competitively priced office space
  • A highly-skilled workforce to build your business together with great links to education with 2 local colleges and 7 universities in the region
  • Fourth best UK location for investment in growing technology companies
  • Business-minded council with imagination and a can-do attitude
  • Skydive, see a concert at the Anvil, enjoy first class shopping at Festival Place, run the Basingstoke half marathon in our wonderful countryside; we’ve got leisure and culture covered
  • And we have quintessential English countryside all around

Why you should
invest in Basingstoke


In numbers:

  • 175,700 population
  • 86.2% in employment
  • Home to 7,900 companies providing 91,000 jobs
  • 42,000 highly educated employees (NVQ4+)
  • 503,800 highly skilled people (NVQ4+) within 60 minute drive time
  • £5.2 billion GVA
  • 900 business start-ups
  • 65.7% 3 year business survival rate
  • £670 average weekly earnings
  • £308,435 average house price (Land Registry)

Investment for growth

The town has seen major investment including the £280 million purchase of Festival Place, the redevelopment of The Malls Shopping Centre and a £50 million Network Rail regional operating and national training centre. The largest combined John Lewis at Home and Waitrose store in the UK opened in November 2015 and work is underway to deliver three new Grade A office spaces on Basing View along with a Village Hotel which is due to open in February 2020.

Working in conjunction with the Enterprise M3 Local Enterprise Partnership to improve infrastructure is a key factor in the council’s master plan to drive economic growth. As part of this the borough and county councils have attracted £30 million of government funding to carry out major road schemes to improve the gateways into Basingstoke.

The planned Garden Town at Manydown will deliver up to 3,520 new homes on the northern part which will add to the town’s prosperity increasing the population of the town and bringing new talent and skills to the area.

Working with NewRiver Leisure Ltd on a £300 million vision, the council aims to achieve a major step change in the attractions on offer at Basingstoke Leisure Park, revitalising its appeal for the future. Plans include doubling of the existing leisure facilities to 500,000 square feet and including a 300,000 square feet designer outlet centre in response to unmet demand along the M3 corridor.

Train station

Who's here?

Regarded nationally and internationally as a desirable place to do business, there's a real energy here that comes from such a dynamic business community.

BusinessBuiltIn, Who's here 
Basing View, Basingstoke
31-Jan-2020

Latest figures show Basingstoke is the place to do business

Basingstoke and Deane continues to demonstrate it is a workplace winner, following the release of the latest office take-up figures.

news, Property, Property Search, Well located, Who's here 

@BasingstokeBiz 14-Feb-2020

RT @BasingstokeBiz:

During #NAW2020 over 900 stakeholder events took place celebrating the diversity of #apprenticeships; #NAW2020 trended No. 1 UK wide & #AskAnApprentice and #AskAnEmployer online Q&A’s reached thousands.
What a success! ???? Thanks for your support!https://t.co/EWxxjbJpXn pic.twitter.com/ZsHWik5c1C

Town-OTY-Winner
BusinessBuiltIn, Who's here 
basing view
23-Jan-2020

A new benchmark for Basing View

A new 40,000 sq ft Grade A office scheme is set to become the latest addition to Basing View as plans moved a step closer.

Basing View, news, Property, Property Search